Digital Content Manager

My client, a global leader within their industry sector, is seeking a Digital Content Manager to join their team.

This role is FULLY REMOTE.

Reporting to the Chief Marketing Officer, your primary responsibility is to craft and execute the digital content strategy leading the planning, development, execution, and management of content that attracts and engages my clients' target audience. The successful candidate will focus on growing organic traffic through SEO, social media and influencer marketing in a way that supports business objectives.

You must be a creative, with exceptional communication skills and the ability to approach and ignite your target audience through the development of innovative content.

Working with and managing an internal and external team of experts to achieve set strategies, you will own the entire lifecycle of all projects from brainstorming and planning to overseeing creation, publication, and performance analysis.

Responsibilities

• Developing and implementing a data driven digital content strategy.
• Conduct market research and competitor analysis to identify content gaps and opportunities.
• Planning, creating, and curating high quality content across various formats, including blog posts, articles, social media content, email marketing campaigns, eBooks, white papers and more.
• Maintaining an editorial calendar to ensure consistent content creation and publication.
• Leading and collaborating with a team of freelancers (writers, editors, designers, videographers) to produce compelling.
• Promoting content through various digital channels (social media, email marketing, influencer outreach) to maximise reach and engagement.
• Analysing content performance metrics (traffic, engagement) to measure success, identify areas for improvement.
• Staying up to date on the latest digital content marketing trends and best practices.
• Managing a content marketing budget.

Qualifications & Requirements

• Bachelor's degree in marketing, communications, advertising, journalism, or related field.
• Master's degree in marketing, Journalism, Communications or English is a plus (desirable)
• Experience in SaaS content and communication (desirable)
• Proven experience in digital content creation and management
• Proven history of developing and executing successful digital content marketing campaigns.
• Solid understanding of SEO principles and content optimization techniques.
• Strong content presentation skills.