Customer Behaviour and Relationship Dynamics
CPD Certified Diploma | FREE Exam | 24/7 Tutor Support | Lifetime Access | 100% Success Rate
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Summary
- Certificate of completion - £9.99
- Certificate of completion - £15.99
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
Customer Relationship Management (CRM) is a crucial aspect of modern business practices, and mastering it can lead to significant growth and success. In this Customer Behaviour and Relationship Dynamics course, you will learn about the fundamental elements of CRM, various CRM strategies, data analysis, CRM databases, techniques to deepen customer relationships, effective handling of customer complaints, and the future of CRM. With this knowledge, you can gain a competitive edge in your career and increase your business's profitability.
This Customer Behaviour and Relationship Dynamics course is perfect for business owners, sales professionals, marketing managers, and customer service representatives seeking to enhance customer experiences and improve customer relationships.
By enrolling in this Customer Behaviour and Relationship Dynamics course, you will gain valuable skills that are in high demand in today's job market, including customer profiling, segmentation, trend analysis, cross-selling, upselling, personalisation, resolution, and communication. So join us today to unlock the full potential of Customer Relationship Management (CRM).
Learning Outcomes:
- Understand the concept of Customer Relationship Management (CRM).
- Describe the fundamental elements of CRM.
- Analyse various CRM strategies and their implementation.
- Use data analysis to inform CRM decision-making.
- Utilise CRM databases to manage customer interactions.
- Apply techniques to deepen customer relationships.
- Handle customer complaints effectively and efficiently.
- Explore the future of CRM and its potential impact on business.
Certificates
Certificate of completion
Digital certificate - £9.99
Receive a digital copy of your certificate as a PDF file for only £9.99.
Certificate of completion
Hard copy certificate - £15.99
A physical, high-quality copy of your certificate will be printed and mailed to you for only £15.99.
For students within the United Kingdom, there will be no additional charge for postage and packaging. For students outside the United Kingdom, there will be an additional £10 fee for international shipping.
CPD
Course media
Description
Here is the curriculum breakdown of this Customer Behaviour and Relationship Dynamics course:
Module 01: Introduction to Customer Relationship Management (CRM)
This module will provide an overview of Customer Relationship Management (CRM) and its importance in modern business practices.
Module 02:CRM Fundamentals
This module will cover the fundamental elements of CRM, including customer acquisition, retention, and loyalty.
Module 03:CRM Strategies
In this module, you will learn about various CRM strategies, such as segmentation, targeting, and positioning, and how to implement them effectively.
Module 04:Data Analysis in CRM
This module will teach you how to use data analysis to inform CRM decision-making, including customer profiling, segmentation, and trend analysis.
Module 05: CRM Databases
You will understand the importance of CRM databases in managing customer interactions and learn how to utilise them to enhance customer experiences.
Module 06: Deepening Customer Relationship
This module will explore various techniques to deepen customer relationships, including cross-selling, upselling, and personalisation.
Module 07: Handling Customer Complaints
Learn how to handle customer complaints effectively and efficiently, including best practices for resolution and communication.
Module 08: Future of CRM
In this module, you will explore the future of CRM and its potential impact on business, including emerging technologies and trends.
Who is this course for?
This Customer Behaviour and Relationship Dynamics course is ideal for individuals interested in customer relationship management, including business owners, sales professionals, marketing managers, and customer service representatives. It is also suitable for those seeking to improve their skills in managing customer relationships and enhancing customer experiences.
Career path
- Customer Relationship Manager - £27-65k/year
- Marketing Manager - £30-70k/year
- Sales Manager - £25-60k/year
- Customer Service Manager - £25-50k/year
- Data Analyst - £20-50k/year
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.