Shopify Design And Branding Masterclass
Skill Success
Summary
- Certificate of completion - Free
- Tutor is available to students
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Overview
This course includes lifetime access so you can complete it at your own speed.
This is designed for those interested to learn the basics of Shopify design and branding and how to increase user experience by creating a beautiful store.
Benefits of taking this course include:
- Unlimited and lifetime access to the course
- Learn the course at your own pace
- Course can be accessed on any platform
- 24/7 Customer support
Course media
Description
What you’ll learn:
Learn how to professionally brand your site to give it a premium, agency-designed look and feel, differentiate your brand and products from the competition to convert more visitors into buyers, and get in-depth knowledge of Shopify as an ecommerce platform.
All the Shopify basics:
- How to choose and install the right theme for your store
- Payment, shipping, tax and cart settings
- Adding products and creating collections
Plus, how to effectively brand and differentiate your store:
- How to best structure your navigation
- Different approaches to photography
- How to incorporate video
- How to structure product descriptions
- How to use social proof to build instant credibility
- How to leverage advanced features as your business grows
- Why and when your might need multiple sites for your business
- Extending Shopify with a POS system
- Expanding into other channels including wholesale, google shopping, etc.
Who this course is for:
- Shopify store owners looking to upgrade the design of their store
- Ecommerce entrepreneurs just getting started with Shopify
The Shopify Design And Branding Masterclass will cover the following topics:
Section 1 - Introduction
- Course Introduction
- Why Shopify?
- Which Shopify Plan Should You Choose?
Section 2 - Principles Of Branding For E-Commerce Stores
- Principles Of Branding
- The Brand Positioning Process
- Brand Photography
- Preparing And Editing Product Photos For Your Store
- Preparing And Editing Lifestyle Photos For Your Store
- Understanding Social Proof
- User Experience And Information Architecture
- Typography
- Video
Section 3 - Shopify Basics And Setting Up Your Site
- Introduction To The Shopify Interface
- Settings
- Shipping Settings
- Domains And Preferences
- Gift Cards And Discounts
- Adding Your Products To Shopify
- Adding Products Using A Drop Shipping Application
- Organizing Your Products
- Creating Collections
- Creating Pages And Blogs
- Navigation
Section 4 - Designing Your Store Using Shopify Themes
- Introduction To Designing Your Store In A Shopify Theme
- Picking A Shopify Design Theme
- Pipeline Theme – Homepage Build
- Pipeline Theme – Product And Collection Pages Build
- Prestige Theme – Homepage Build
- Prestige Theme – Product And Collection Pages Build
- Narrative Theme Single Product: Home Page Build
Section 5 - Extending The Features Of Your Shopify Store
- Introduction To The Shopify App Store
- Essential Application Recommendations
- Extending Shopify Into Other Channels
- Shopify Plus And When You May Need Multiple Sites
Who is this course for?
This course is designed for those interested to learn the basics of Shopify design and branding and how to increase user experience by creating a beautiful store.
Requirements
No prior knowledge is required to take this course.
Career path
None
Questions and answers
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Certificates
Certificate of completion
Digital certificate - Included
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
