Brand and Product Marketing Manager

This role is the primary liaison for all marketing activities. This individual works directly with the Director to create product segmentation/positioning models, define the competitive landscape, develop go-to-market strategies, and manage the product life cycle road map. You will have responsibility for marketing programmes design and execution.

Client Details

A leading global business in the Consumer Goods industry.

Description

Marketing Strategy & Planning

• Build up target audience and understand their needs & wants.
• Localise target audience from HQ recommendation.
• Define brand & product value positioning by fully understanding the product benefits and competitor's positioning.
• Build up marketing message house to be clear on tag line, hierarchy of message and reason to buy etc.
• Analyse the marketing performance by the CEX journey and set up the strategic direction in terms of focused marketing channel and decide budget allocation.
• Work with other marketing team to plan the effective and efficient communication channel to achieve the target KPIs and business goal.
• Accountability for the project, deadlines, and budget management.
• Manage key KPIs, track monthly and set up action plan when necessary.
• Find opportunities of commercial growth and decide investment level.

? Product Launches

• Liaise with local product team to understand product strategy and translate for the local market.
• Create and develop the localised message and assets in the compliance with the global brand guideline.
• Conduct regular meeting with stakeholders to check progress of product launches and run the campaigns.

? Campaign Activation

• Be leading position on the various projects led by local or HQ and proceed the project in a timely manner.
• Collaboratively work with the marketing agency to deliver strategy and help them to design activities to meet the purpose successfully.
• Brief and deliver consistency of creative and messaging across all channels.
• Create a mix of promo mechanics to excite the consumer.

? Partnership management

• Collaborate with brand partners on activation's that allow the business to maximise our brand exposure and gain new potential customers.
• Liaise with the HQ team and internal teams to assess the new opportunity and execute the campaign /promotion with the relevant partners.
• Liaise with HQ and influence their partnership plans to ensure they fit with in the UK strategy.
• Explore opportunities from new business and create the synergy of TV, AV products and partnerships.

Profile

Proven industry experience; product/brand marketing and communication skills.

Consumer electronics industry is preferable but not essential

• Experience working with multi-tiered sales organization, as well as Direct Customers and channel/distribution partners is advantageous
• Product lifecycle management experience, particularly in product launch and channel inventory management, is required
• P&L management experience is required
• Bachelor's degree is preferred
• Experience working in global CE Organizations with global HQ outside of UK is preferred

Job Offer

• A competitive salary
• This role is 4 days on site
• 25 days holiday
• Private Health care and Pension Contribution
• Healthy discounts on products