Digital Marketing Specialist

Digital Marketing Specialist - Fully remote - UK based - 3 -6 month contract - £35-£40K pro rata

Do you want to be part of shaping the digital landscape and be part of our forward-thinking team? This role is for you……

Join our dynamic team, a leading SaaS board management software provider, as we seek a skilled Digital Marketing Specialist to bolster online presence and drive brand recognition.

In this role, you'll craft and implement digital marketing strategies while staying abreast of industry trends.

Responsibilities:

Develop and execute digital marketing strategies, encompassing SEO and PPC, to elevate website traffic and bolster customer acquisition.

Design, execute, and monitor digital marketing campaigns across diverse platforms, such as social media, search engines, email, and display advertising.

Oversee and optimize our LinkedIn presence while exploring opportunities for additional social media channels.

Utilize analytics tools to assess the efficacy of digital marketing efforts, offering insights and suggestions for enhancement.

Conduct keyword research to refine website content and enhance search engine rankings.

Collaborate cross-functionally to execute integrated marketing campaigns.

Keep abreast of the latest digital marketing trends within the software industry.

Requirements:

Demonstrable experience as a Digital Marketing Specialist or equivalent in a B2B setting.

Proficiency in digital marketing methodologies and best practices.

Track record of effectively managing and optimising social media platforms.

Familiarity with SEO/PPC principles and adeptness in keyword research.

Strong analytical acumen with the capacity to interpret data for informed decision-making.

Superb written and verbal communication skills.

Ability to thrive both autonomously and within a collaborative team environment.

Exemplary organizational skills with acute attention to detail.

Proficient problem-solving and decision-making capabilities.