Senior Marketing Executive - Digital

The Senior Marketing Executive role focuses on digital marketing activities for Savings, Property, and Retail Finance business units. Responsibilities include driving digital engagement and promotion, developing and delivering campaigns, performance marketing reporting, data-driven recommendations, supporting other marketing content and activities, brand support,

Client Details

Well established financial institution that offers a range of banking services and products to customers. They provide solutions for savings, investments, and lending, aiming to meet the financial needs of individuals and businesses.

Description

The Senior Marketing Executive - Digital responsibilities will include:

• Drive and successfully deliver the digital engagement and promotion strategy to customers, brokers and retailers
• Develop, own and deliver the associated performance marketing reporting, make data-driven recommendations and implement subsequent improvements
• Generate ideas and engaging content for ongoing email, website and social media activity, within Fin Prom and Consumer Duty requirements
• Develop, implement and manage the expansion of targeted email activity to support acquisition and retention objectives
• Manage and undertake updates to existing product communications, marketing materials (both on and offline) and promotional activities, make recommendations for and develop new material as required
• Lead on the design of customer facing system outputs, and liaise with the admin services relationship manager to assist with implementation when appropriate
• Become a marketing subject matter expert for savings, property, retail finance and brand
• Build a strong understanding of the behaviours and needs of the customers and distribution channels associated with each business unit
• Monitor market and competitor activity, provide insight on activity and market trends, and make recommendations where appropriate
• Identify and lead on activities which contribute to the development and implementation of new initiatives
• Manage third parties and agencies as required to deliver marketing activities
• Work closely with and build strong relationships with other internal departments, and lead on initiatives as appropriate
• Coordinate and oversee external events including roadshows, webinars, exhibitions and event days, including all necessary communications and the provision of supporting marketing materials
• Undertake and improve the provision of graphic design and video activities to support each business unit, managing overflow to third party agencies as necessary
• Lead the delivery of website content and functionality updates, and website-related projects
• Support of the Head of Marketing with other activities as required

Profile

The successful Senior Marketing Executive - Digital should have:

• 3 yrs experience with a broad range of marketing activities
• Strong digital marketing skills, to include knowledge/experience of Salesforce Marketing Cloud, Google Analytics, Developing and owning performance marketing reporting
• Genuine willingness to get involved in a collaborative working space
• Experience of writing copy and producing a broad range of marketing collateral

Job Offer

What's on offer for the Senior Marketing Executive - Digital :

• Competitive salary, up to £40,000 per annum
• Excellent benefits package
• Flexible hybrid working, 3days in office