Social Media Executive

The right candidate will have ...

• A solid understanding of the use of a range of social media platforms, with an eye for organic content.
• Strong copywriting and editing skills, from knowing how to write a successful tweet to using effective storytelling techniques.
• Creative skills for contributing new and innovative ideas.
• Strong communication and people skills for articulating ideas to colleagues and customers.
• Excellent team working, collaboration and networking skills.
• Organisational skills, with the capacity to prioritise and work across multiple projects.
• Project and campaign management skills.
• The ability to work well under pressure to meet deadlines.
• Skills in data analysis and interpreting statistics.
• Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and existing customers.
• An eye for detail and the ability to work accurately.

The responisibilites are as follows

• Develop creative and engaging social media strategies.
• Develop, implement, and optimise digital campaigns that promote our network of customers using social media with the opportunity to learn Google Ads.
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, TikTok and YouTube, adapting content to suit different channels.
• Oversee, plan, and deliver organic content across different platforms using scheduling tools such as Sprout Social.
• Create engaging multimedia content across multiple platforms including reels and TikTok videos.
• Form key relationships with influencers across the social media platforms.
• Undertake audience research.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Monitor, track, analyse and report on performance.
• Research and evaluate the latest trends and techniques.
• Maintain and monitor keyword bids, budget caps and other analytical metrics.
• Analyse competitor activity.
• Recommend improvements to increase performance.
• Set targets to increase brand awareness and increase customer engagement.
• Educate other staff on the use of social media and promote its use
• Encourage collaboration across teams and departments.
• Opportunity to manage our social media sponsored ads and Google Ads (PPC). Full training provided.

Perks of the role

• Monday - Friday position
• Free on site parking
• Pension
• Competitive Salary
• Company events / socials

The Recruitment Co. is an equal opportunities employer and we're committed to diversity and inclusion in the workplace.